Ah, Pebble Time. It's a geek chic grower that will fit into your life if you're willing to overlook some shortcomings. It's comfortable, reliable and works with both iOS and Android so you can commit. Timeline is useful and can only get better, Pebble Health turns it into a basic tracker. Voice works. Colour e-paper livens things up a bit and doesn't seem to impact battery life. But it's not quite the answer to the smartwatch question. Now we've seen Now's AI skills on Android Wear and real world partnerships with the Apple Watch, Pebble's combination of keeping things simple and geek-friendly might not be enough for everyone interested in owning a smartwatch in 2015. Plus, don't forget the more premium and longer-lasting Time Steel if the Pebble is on your shortlist.

The Pebble Time adds a few key improvements and a color screen compared to previous Pebble watches, but owners of previous Pebble watches may not see a need to upgrade yet.

Right now, the Time is an accessory to your smartphone, which is exactly what Pebble wants it to be. But while other smartwatches feel like futuristic platforms that just need more refinement and purpose, it’s not clear how the Pebble Time could go beyond what it already is. It has smaller ambitions than Apple and Google, and for the most part, it already achieves those ambitions. The notifications could certainly get better, the timeline integrations could definitely get more plentiful, and the watch faces could get more colorful. But at the end of the day, it’s still a thing that you wear on your wrist so you don’t have to pick up your phone at every incoming text message.